Sugar K Organic Peel Bar
We spearheaded the debut of Sugar K Organic Peel Bar in the local beauty scene. Key media and key opinion leaders got to mingle and get their glow on with express organic peel treatments at the world's first organic peel bar concept, where we challenged them to transform their skin in a month with Sugar K. This highly successful campaign kickstarted a continuing partnership between Smitten PR and homegrown organic skincare label Kew Organics, parent company of Sugar K.
The successful launch of Sugar K Organic Peel Bar paved the way for the introduction of sister brand Kew Organics to the media and KOL community. We invited key media and KOLs for a bespoke Kew Organics organic facial so that they can be immersed in the world of Kew Organics; and get introduced to the unique textures, concept and founder of this homegrown organic skincare label.
Our long-term collaboration has seen the brand grow in leaps and bounds, and firmly putting Kew Organics and its Founder Lily Kew as the head of the organic beauty revolution here in Singapore.
