Sigi Skin
Smitten PR masterminded the global launch of Sigi Skin in 2018, a homegrown skincare brand, and established top brand positioning for it over the last 5 years as a vegan, clean and superfoods-infused skincare brand that really works.
Being a new brand, Sigi Skin needed to hit the local market first with a big bang. Thereafter, our challenge was to help significantly grow the brand’s presence and business with continuous and consistent KOL and media outreach via events, targeted media pitching and seeding campaigns.
The result was a massive increase in PR value and brand profile year-on-year from 2018 till now. Smitten PR garnered Sigi Skin over 25 beauty awards over 4 years, resulting in an increase in brand equity and presence that aided in its expansion to key international markets such as the US, Thailand and Malaysia.
