Modules

Modules Skincare, a new entrant in the skincare industry, partnered with Smitten PR to introduce their innovative and science-backed skincare products to the Singaporean market. The objective was to create a strong brand presence and generate interest among the target audience through influencer collaborations.

The objective was to introduce Modules Skincare as a cutting-edge skincare brand offering science-driven products for various skin concerns. Smitten PR identified that influencer partnerships with key beauty and skincare influencers in Singapore would be the best way to amplify the brand's message and reach a wider audience. In that way, Modules can push out its informative and engaging content to educate consumers about its unique approach and product benefits.

Key influencers were chosen for their credibility and expertise in reviewing skincare products. They received exclusive Modules Skincare product packages and were encouraged to share unboxing experiences and honest reviews on their social media platforms. This strategy aimed to create authentic buzz and build anticipation among their followers.

To mark the official launch, Smitten PR organized an intimate event where influencers and key beauty journalists were invited. The event offered a hands-on experience with the products, presentations by Modules’ skincare experts. The launch event garnered positive feedback from attendees, leading to increased media coverage and social media mentions. The outreach also elevated the brand's credibility and positioned Modules Skincare as a unique skincare brand.