Lenskart
Fast-fashion eyewear brand Lenskart is committed to enhancing vision and embracing fashion-forward designs, inviting the discerning Singaporean community to embark on a transformative journey where clarity meets unparalleled style.
Through the collaboration with diverse personalities, Lenskart and Smitten PR took influencer marketing to new heights by segmenting influencers in terms of style to suit every new collection. With the Lenskart X CHIX collaboration, Smitten PR hosted the media and influencers at a Mother’s Day weekend fiesta to celebrate the bold and playful nature street style and spiciness. A graffiti wall specially constructed for the event allowed guests to unleash their creativity. They also put their spice tolerance to the test with the Spicy Challenge. The blend of captivating visuals, engaging activities, and insightful storytelling, fostered a deep connection for the guests with the brand. The brand continues to engage with notable personalities such as Aisyah Aziz and Daryl Aiden, and Smitten PR develops creative seeding kits to augment the collaboration, enhance the brand's reputation, increase visibility, and engage with target audiences.
Smitten PR has secured top-tier influencer coverage for Lenskart and articles in top-tier publications, including The Business Times for the brand’s business and fashion focus. Smitten PR has also converted influencers to be true lovers of the brand and successfully boosted its social media presence.
