Chantecaille
Chantecaille is a global beauty brand headquartered in New York that weaves a captivating tapestry of beauty, compassion, and innovation, transforming the world of cosmetics into a realm of ethereal luxury. The brand's unwavering compassion shines through its philanthropic efforts, championing diverse causes such as protecting endangered species and preserving delicate ecosystems. The cult beauty brand launched in Singapore in 2018, offering the full range of the botanical beauty brand’s skincare and makeup.
Smitten PR was engaged as the PR agency to launch the brand into the competitive Singapore market. By employing strategic planning, innovative marketing techniques, and an emphasis on sustainability and philanthropy, Smitten PR positioned Chantecaille as a coveted brand among Singaporean consumers.
Smitten PR achieved an extraordinary amount of PR value for Chantecaille, and gained a devoted fan base of influential media and Key Opinion Leaders. Smitten PR secured coverage in top-tier media publications such as Tatler, Prestige Her World, Elle, Icon, among others. Smitten PR also helped Chantecaille amass over 30 prestigious beauty awards over the years.
