BSkin

Smitten PR launched homegrown skincare label BSKIN in mid-2020 with a digital event which saw the attendance of over 80 key media and social media influencers.

This event resulted in significant social media coverage garnered on Instagram, as well as widespread exposure for this new homegrown brand in print and digital media platforms such as Her World, NÜYOU, and ICON Singapore.

In the first few months of its launch, BSKIN has garnered beauty awards for its Anti-Acne 3C Spot Treatment and Eye Care Multi-Tasking Power Serum and is established as a homegrown label to watch.

Since then, we have conducted several successful seeding and launch campaigns, and have also successfully secure interviews with BSKIN founder, Su-Mae Chia in various media titles including ICON, Straits Times Life, NUYOU and Prestige.